Since the Covid-19 pandemic began, most companies have adopted the style of remote working, which has rapidly enhanced the importance of Social Media management. So here are the 7 best social media management tools you need to learn about: –
Platforms: Facebook, Facebook Messenger, Instagram, Instagram Stories, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, TikTok
eclincher has been reviewed as “the Swiss-army knife of social media”. The reason behind this is the value they are providing to the marketing agencies, and their clients, in general.
Pricing starts from $59 per month up to $219 for more advanced plans.
Platforms: Facebook, Facebook Messenger, Instagram, Twitter, LinkedIn, YouTube
Falcon.io. is a cloud-based social media marketing and customer experience management solution. It features tools for social media engagement, publishing content, measuring, and customer data management. They are known to be versatile for any type of marketer, and that’s their biggest quality.
Pricing starts at $129 a month and increases based on custom features.
Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest
Sprout Social is widely known for monitoring, scheduling posts, analytics, and team management with approval workflows. Employee advocacy is another component that Sprout Social provides. All in all, a value for money tool.
Pricing begins at $99 per month up to $249.
Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest
Hootsuite is the oldest tool in the social media marketing scene and has been around since 2008, that is why it is the most blogged about social media platform out there and you will find they exist on most listicles.
They are well known for content curation, organisation, scheduling, monitoring, and RSS integration. The quality is probably the best. Pricing is from $29-$599. You can have a 30-day free trial.
Platforms: Facebook, Instagram, Twitter, LinkedIn, & YouTube
Agorapulse, similar to the above social media management platforms, contains all of the main features of scheduling, visual calendar, social inbox, analytics, and team collaboration. But they don’t have an influencer feature, which is a slight drawback as that makes it slightly less engaging.
Pricing begins at $79 per month up to $399 per month.
Platforms: Facebook, Instagram, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, & TikTok
Loomly is known for branding and content creation. Compared to other social media management tools, Loomly isn’t a fully integrated solution as of yet. Due to its core focus on content creation, they lack features such as listening and monitoring.
Pricing ranges between $34-$332.
Platforms: Facebook, Instagram, Twitter, Google My Business, LinkedIn, YouTube, & Pinterest
SocialPilot is a fully integrated social media management tool which has been mainly created for digital agencies who handle multiple clients or multiple accounts. While SocialPilot does provide the basics, their tool also includes a full social inbox feature that allows them to engage with their audience in addition to auto posting.
Pricing ranges from $30-$100 per month